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CCO201

CCO201

Bộ thẻ của môn CCO201

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FUFUN

·Tạo 15/4/2026· 318 thẻ

Thẻ mẫu trong bộ thẻ này(6/318)

Câu hỏi

Đáp án

01

Question 1: What is the primary role of corporate communication practitioners?

A. Managing financial transactions

B. Creating, maintaining, and protecting reputation

C. Developing marketing strategies

D. Overseeing internal operations

B. Creating, maintaining, and protecting reputation

02

Question 2: Which of the following is a characteristic of internal communication?

A. Three-way interaction

B. Focus on promoting products

C. Four-way interaction

D. Use of public communication channels

C. Four-way interaction

03

Question 3: In the 1970s, corporate communication was primarily focused on

A. Stakeholder engagement

B. Crisis management

C. Communicating with the press

D. Internal communication

C. Communicating with the press

04

Question 4: Which of the following is NOT a driver for the integration of PR and marketing?

A. Overlap in stakeholder roles

B. Demand for greater transparency

C. Increased message effectiveness through consistency

D. Separation of internal and external communication

D. Separation of internal and external communication

05

Question 5: What is a key difference between traditional media and new media?

A. Traditional media involves user-generated content.

B. New media uses a one-to-many communication model.

C. Traditional media has a broadcasting approach.

D. New media is controlled and planned.

C. Traditional media has a broadcasting approach.

06

Question 6: Which of the following is an advantage of corporate blogging?

A. Employees may write negatively about the organization.

B. Allows stakeholders and journalists to engage directly and unfiltered.

C. High cost of implementation.

D. Limited reach to users.

B. Allows stakeholders and journalists to engage directly and unfiltered.

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