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Bộ thẻ của môn DMS301m
Câu 1: As a marketer, you should treat social media the same as other media channels like
D. None of them
Câu 2: Even though Johari Window is an analysis widely used in self-help, it can be a useful strategy for businesses to assess their image. Among four windowpanes, the ______ represents those characteristics and qualities that are known and agreed upon by oneself and their peers.
A. Open pane
Câu 3: What is the name of the technology platform that enables advertisers to explore, assess, and purchase inventory?
A. DSP
Câu 4: What is a challenge retailers may face when adopting VR in their strategy?
C. High development and equipment costs
Câu 5: Which of the following are benefits of strong brands?
D. Charge higher prices, enjoy greater loyalty and experience higher profitability
Câu 6: What is the main objective of using native advertising?
B. To integrate ads within relevant media content
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