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Flashcard ISP201 (ISP201) - Ôn tập thẻ ghi nhớ | FUFUN - FUFUN

ISP201

Bộ thẻ của môn ISP201

FUFUN

·Tạo 15/4/2026· 579 thẻ

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Câu hỏi

Đáp án

Question 2. According to the slide, strategic communication is considered a relatively new field because it

A. developed before the rise of newspapers

B. emerged only after the turn of the century

C. replaced all forms of mass communication

D. was created by social media influencers

B. emerged only after the turn of the century

Question 4. Which of the following best describes the context in which strategic communication takes place?

A. It occurs only within organizations

B. It happens mainly in private conversations

C. It occurs in the public sphere

D. It is limited to academic environments

C. It occurs in the public sphere

Question 3. Which development led to the emergence of strategic communication as a new academic and professional field?

A. The decline of organizations

B. The disappearance of public relations

C. Dramatic changes in media technology at the end of the 20th century

D. The end of political communication

C. Dramatic changes in media technology at the end of the 20th century

Question 6. Strategic communication incorporates traditional communication fields such as

A. medicine, law, and architecture

B. advertising, public relations, and integrated marketing communication

C. history, sociology, and geography only

D. broadcasting, acting, and journalism only

B. advertising, public relations, and integrated marketing communication

Question 5. Which of the following is not strategic communication?

A. A government campaign seeking public support

B. A corporation launching a public brand campaign

C. A nonprofit communicating with donors

D. A private conversation between spouses

Question 7. Strategic communication goes beyond simply blending several disciplines because it

A. focuses only on social media strategies

B. eliminates the need for theory

C. addresses complex communication realities and evolving media environments

D. rejects traditional communication fields completely

C. addresses complex communication realities and evolving media environments

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