FUFUN SYSTEM

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Flashcard MKT101 (MKT101) - Ôn tập thẻ ghi nhớ | FUFUN - FUFUN

MKT101

Bộ thẻ của môn MKT101

FUFUN

·Tạo 15/4/2026· 581 thẻ

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Câu hỏi

Đáp án

QN=59 In which of the following situations has a company most actively embraced customer-managed relationships?

A. American Airlines awards frequent flyer points to returning customers.

B. Paige Premium Denim jeans provide a superior quality and a perfect fit.

C. iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.

D. Best Buy distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels.

E. Toyota develops a marketing presence on social networks and other online communities.

C. iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.

QN=60 When the economy tightens, customer loyalty and customer retention become ________ for marketers.

A. more important

B. less important

C. impossible

D. long-term but not short-term goals

E. short-term but not long-term goals

A. more important

Tan Beng Seng is opening a new commercial children's play space and is studying the factors that are close to the company that affect its ability to serve its future customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What is Tan studying?

A. the macroenvironment

B. the microenvironment

C. the marketing environment

D. the demographic environment

E. the global environment

B. the microenvironment

Mark Fernandez is starting a new skateboard sales business and is researching the factors and forces outside marketing that affect his ability to build and maintain successful relationships with target customers. What is Mark researching?

A. the marketing environment

B. the cultural environment

C. strategic planning

D. target markets

E. the marketing mix

A. the marketing environment

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

A. the macroenvironment

B. the microenvironment

C. the internal environment

D. the marketing mix

E. the global environment

A. the macroenvironment

Which of the following is NOT a type of factor in a company's macroenvironment?

A. demographic

B. economic

C. technological

D. competitive

E. political

D. competitive

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