MKT328m

Vinyl record sales have increased by more than 50% over the past year. Given what you know about Physicality, how is this increase in sales explained?

There are three key concepts you should learn when discussing Physicality. Which of the following is one of those three?

True or False: Marketers have found that cross-selling (selling different types of products, such as a record store selling books) is not an effective selling strategy.

We define Protection as a condition in which an Analog product or service is preferred to its Digital alternatives due its ability to shield its users from some of the dangers (real or perceived) of the Digital World. True or false?

Being disconnected is an important part of Analog services that provide Protection. How is being disconnected from the Internet a form of Protection?

Fidget spinners are an example of a low-tech Analog toy that faced massive success in 2017. This is an example of a company leveraging low tech, which is an example of using the Protection concept to enhance marketing efforts. Which one of the following is NOT an example of using the concept of Protection as a marketing tool?