MKT202Xuất hiện trong 2 đề thi
A digital marketing agency introduces an automated chatbot to handle customer inquiries, reducing staff costs. Based on service quality and productivity principles, what is the most likely long-term impact on customers if they find the chatbot unhelpful?
Các lựa chọn
AIncreased profitability due to sustained customer satisfaction
BImproved customer loyalty due to faster response times
CDecreased customer satisfaction, leading to lower loyalty and referrals
DNeutral impact on profitability as productivity and satisfaction balance out