MKT208cXuất hiện trong 4 đề thi
According to Professor Judy Franks, media has seen five major changes in recent years. Big companies like ESPN or Huffington Post, have video, audio, pictures or bloggers, and are using all forms of social media to get to their target audience. This refers to...
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AEconomics: Content will become more valuable than the media, themselves.
BSymbiosis: Media do not compete, they collaborate and reinforce each other.
CConvergence: Blurred lines between old/new now encompass all formats.
DCircuits: Media are now open and in the hands of engaged consumers.