MKT202Xuất hiện trong 1 đề thi
All EXCEPT which of the following are reason that service guarantees are powerful tools for both promoting and achieving service quality?
Các lựa chọn
AGuarantees reduce consumer complaining, increasing customer satisfaction and information from customers.
BGuarantees force firms to focus on what their customers want and expect in each element of the service.
CGuarantees set clear standards, telling customers and employees alike what the company stands for.
DGuarantees building "market muscle" by reducing the risk of the purchase decision and developing long-term loyalty.
EGuarantees force service organizations understand why they fail and encourage them to identify and overcome potential fail points.