MKT304Xuất hiện trong 1 đề thi
CoverGirl cosmetics have hired Drew Barrymore to appear in its advertisements in order to help them to capture the attention and interest of the consumers. Through this, the ad illustrates the application of:
Các lựa chọn
Aad-to-consumer relevance.
Bbrand-to-consumer relevance.
Cpositioning strategy.
Dinherent drama.