MKT202Xuất hiện trong 1 đề thi
Design a communication strategy for a service firm that includes objectives for the post-encounter stage. Which elements would you include?
Các lựa chọn
AFollow-up surveys, loyalty programs, and personalized offers
BAwareness campaigns, interest generation, and initial purchase incentives
CProduct demonstrations, free trials, and introductory discounts
DSocial media ads, email newsletters, and website banners