Disney is known for its magical storytelling and immersive experiences that captivate customers of all ages. Through its marketing efforts, Disney ensures that customers are exposed to its brand across various channels, including TV advertisements, social media, and theme park promotions. The company's attention to detail in creating visually stunning and emotionally engaging content grabs the viewers' attention, making them notice and remember the communication. Furthermore, Disney's storytelling techniques and well-crafted messages allow customers to comprehend the intended messages and arguments effectively. By creating an emotional connection and portraying memorable characters and stories, Disney's marketing strategy successfully yields a favorable response from customers, influencing their desires and preferences. Which of the following steps in the persuasion process is exemplified by Disney's marketing strategy to captivate customers' minds?