MKT304Xuất hiện trong 1 đề thi
Good creative strategy and execution can often be central to determine the success of a product or service or reverse the fortunes of a struggling brand. The reason is that:
Các lựa chọn
Athey believe strongly in competitive parity.
Bthey realize marketing success is unrelated to their creative advertising effort.
Cthey know that good creative strategy and execution are often critical to the success of a product or service.
Dthey want to win creative awards in order to respond to the intangibility and homogeneity characteristics of service.
Ethe development of good creative strategy is a science and is explained by marketing research.