BRA301Xuất hiện trong 1 đề thi
Holiday Inn Worldwide segmented its hotel offerings into several chains, including Crowne Plaza (upscale), Holiday Inn (traditional), and Holiday Inn Express (budget). What advantage did Holiday Inn gain by using vertical brand extensions through multiple hotel chains?
Các lựa chọn
AIt simplified its brand portfolio by offering only one type of service.
BIt allowed the brand to target distinct market segments effectively.
CIt decreased brand recognition by confusing consumers.
DIt led to a uniform brand image across all segments.