MKT304Xuất hiện trong 1 đề thi
How does the integrated marketing communications (IMC) plan approach differ from traditional approaches to promotion?
Các lựa chọn
AIMC puts more emphasis on advertising and less on sales promotion.
BIMC puts more emphasis on sales promotion and less on advertising.
CIMC recognizes that marketers must be able to use a wide range of marketing and promotional tools to present a consistent image to target audiences.
DIMC places barriers around the various marketing and promotional functions and requires that they be planned and managed separately.
EIMC predominately makes use of mass media communications in order to attract and retain customers.