Imagine that one of your client's primary goals is to increase the amount of traffic to their site. The chart below compares this year's data (in blue) to last year's data (in red). Is this year's dip (in blue) after June an indicator that you are likely to have trouble meeting the client's goal? **Organic Traffic Chart**: The chart shows monthly organic traffic (Jan-Dec) comparing this year (blue line) to last year (red line). This year's blue line starts around 800, dips slightly, then rises sharply to peak at 1400 in May, stays high around 1350 in June, then drops to about 1050 in July (data ends in July). Last year's red line starts around 1150 in January, gradually declines to about 550 by May, rises slightly to 580 in June, dips to a low of about 450 in July, then recovers gradually to around 800 in October before settling around 650-700 by December.