EVN201Xuất hiện trong 1 đề thi
In 2019, the Fyre Festival became one of the most notorious event failures in recent history. Marketed as a luxury music festival on a private island in the Bahamas with high-profile celebrity endorsements, attendees arrived to find emergency tents, inadequate food, and none of the promised amenities or performances. The festival was canceled after the first day, and the founder was later sentenced to prison for fraud. Which of the following represents the most critical failure in the event management process that led to this disaster?
Các lựa chọn
APoor choice of island location making logistics challenging
BInadequate time spent on marketing and promotion
CFailure to develop and follow a realistic operational plan that matched promotional promises
DInsufficient celebrity endorsements to generate adequate ticket sales