MKT309mXuất hiện trong 2 đề thi
It is important to not script interviews and questions to ask real customers when trying to build buyer (or customer) personas. Why?
Các lựa chọn
AYou may miss something that affects their decision-making because you have directed the conversation.
BIt makes the customer uncomfortable and they may not answer truthfully as a result.
CThe customer may not be as open-minded if you have directed the conversation.
DYou will end up asking things that you care about but the customer does not.