MKT304Xuất hiện trong 1 đề thi
Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:
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Amanagers to use advertising to build brand equity.
Bmanagers to use consumer-oriented sales promotion to meet long-term performance goals.
Cmarketing managers not to use promotions to help get orders from retailers.
Dthe use of price-oriented promotions to generate short-term sales.
Elong-term increased sales of the companies.