MKT304Xuất hiện trong 1 đề thi
Reach is very important in media planning. What is the definition of reach?
Các lựa chọn
Athe measure of the number of different potential audience members exposed at least once to a media vehicle in a specified period.
Bthe measure of the number of different actual audience members exposed at least twice to media vehicle in a specified period.
Cthe measure of the number of different actual audience members exposed at least once to media vehicle in a specified period.
Dthe measure of the number of different potential audience members exposed at least twice to media vehicle in a specified period.