BRA301Xuất hiện trong 1 đề thi
Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and\nWhich of the following is NOT one of the ways to leverage secondary associations to build brand equity?
Các lựa chọn
ALinking the brand to the company making the product.
BLinking the brand to the country or geographic location of origin.
CLinking the brand to retailers or other channel members.
DLinking the brand to direct competitors in the market.