BRA301Xuất hiện trong 1 đề thi
Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and \nWhich of the following examples illustrates corporate trademark licensing?
Các lựa chọn
ANike licensing its logo to a sports apparel company.
BCoca-Cola licensing its brand name to a clothing manufacturer.
CApple licensing its technology to a software development company.
DWalt Disney licensing its name to a polo shirt and a key chain.