MKT304Xuất hiện trong 1 đề thi
The share of a television audience indicates the:
Các lựa chọn
Apercentage of the defined target market that is exposed to a message at least once during the relevant time period.
Bpercentage of households using TV tuned to a particular program in a specified time period.
Caverage number of exposures to a message received by each member of the target market
Dpercentage of all households using television during a specific time period.
Enumber of people who responded to a televised direct-response ad.