BRA301Xuất hiện trong 1 đề thi
To emphasize the brand’s “green” heritage, Stevia redesigned the packaging on its SweetLeaf product, changing the look and the size and promoting the 100 percent recycled materials used in its manufacture. The reason why the company changed the packaging was:
Các lựa chọn
ATo signal a higher price, or to more effectively sell products through new or shifting distribution channels.
BWhen a significant product line expansion would benefit from a common look.
CTo accompany a new product innovation to signal changes to consumers.
DWhen the old package just looks outdated.