MKT304Xuất hiện trong 1 đề thi
To encourage customers to open mail offering them a subscription to Home Companion, the front of the envelope advised there was a gift inside. Inside was an attractively laminated bookmark. This is an example of combining direct marketing with:
Các lựa chọn
Apersonal selling.
Bsupport media.
Cplace-based media.
Dproduct placement.
Eadvertising.