BRA301Xuất hiện trong 2 đề thi
Two particularly important criteria are how well the brand element conveys the following.
Các lựa chọn
AGeneral and specific information about the function of the product or service.
BGeneral and specific information about particular attributes and benefits of the brand.
CGeneral information about particular attributes and benefits of the brand and specific information about the function of the product or service.
DGeneral information about the function of the product or service and specific information about particular attributes and benefits of the brand.