MKT202Xuất hiện trong 1 đề thi
What are the four principles of positioning as distilled by Jack Trout?
Các lựa chọn
AEstablish a position, Be singular, Set apart from competitors, Focus efforts
BBe unique, Be memorable, Be consistent, Be adaptable
CUnderstand customers, Understand competitors, Understand market, Understand self
DBe visible, Be audible, Be tangible, Be intangible