BRA301Xuất hiện trong 1 đề thi
What is the key difference between a brand and a product?
Các lựa chọn
AA product can either be a physical good or a service while a brand is only built up from intangible elements
BA brand is more than a product because it can have dimensions that differentiate it in some way from other products designed to satisfy the same need.
CA brand is made by a company and can be purchased by a consumer in exchange for money while a product is built through consumer perceptions, expectations, and experiences.
DWhile products are for specific items, brands are used for intangible services.