MKT202Xuất hiện trong 1 đề thi
What is the main difference between franchising and licensing as distribution strategies?
Các lựa chọn
AFranchising involves selling products, while licensing involves services
BFranchising requires a contractual agreement, while licensing does not
CFranchising allows the use of a brand name, while licensing permits another supplier to deliver the core product
DFranchising is used in financial services, while licensing is used in trucking