BRA301Xuất hiện trong 2 đề thi
When a consumer sees an ad for the first time for a car called “Fiesta”, the fact that the consumer already has the word stored in memory should make it easier to encode the product name and thus improve its recallability. This is an example of:
Các lựa chọn
ASimplicity and Ease of Pronunciation and Spelling brand name
BFamiliarity and Meaningfulness brand name
CDifferentiated and Distinctive brand name
DUnique of brand name