MKT202Xuất hiện trong 1 đề thi
Which example best illustrates how servicescapes differentiate and position a brand?
Các lựa chọn
AA fast-food restaurant using the same menu across all locations
BA gym using basic, functional equipment
CA small local café with no distinct interior design
DA discount store with simple, utilitarian décor
EA high-end hotel with luxurious furnishings catering to affluent travelers