MKT202Xuất hiện trong 1 đề thi
Which of the following best describes the role of signs, symbols, and artifacts in a servicescape?
Các lựa chọn
AThey are primarily used for employee navigation within the service environment.
BThey serve as barriers to control customer flow.
CThey communicate information about the service and enhance brand identity.
DThey increase the complexity of service processes.
EThey have no significant impact on customer perceptions.