MKT202Xuất hiện trong 1 đề thi
Which of the following is NOT true when it comes to value-based pricing?
Các lựa chọn
ASince value is subjective, not all customers have the skills or knowledge to judge the quality and value they receive.
BWhen customers evaluate competing services, they are comparing the relative net values.
CThe greater the positive difference between the perceived benefits and the perceived costs, the greater the net value.
DAll customers will pay more for a service than he or she thinks it is worth.