MKT304Xuất hiện trong 1 đề thi
Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?
Các lựa chọn
ACelebrities cannot draw attention to advertising messages in a cluttered media environment.
BThe respect, popularity or admiration a celebrity enjoys may carry over the product she or he endorses.
CCelebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
DConsumers may focus attention on the celebrity and not attend to the product and advertising message.