MKT304Xuất hiện trong 1 đề thi
Which of the following statements is false about source credibility?
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AThe persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
BHigh credibility sources are more effective than low credibility sources when they are arguing for a position opposing their own best interest.
CA low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
DA very credible source is less important when the audience has a neutral position, and such a source may even be less effective than a moderately credible source when the receiver's initial attitude is favorable.
EHigh credibility sources are not always more effective than low credibility sources.