MKT304Xuất hiện trong 1 đề thi
Which of the following statements is true about communications objectives?
Các lựa chọn
AWhen setting objectives using the communications effect pyramid, the last step reached is trial.
BSales goal cannot be translated into communications objectives.
CMarketing and advertising managers do not rely on experience and intuition when setting communications goals.
DCommunication objectives are used particularly where the advertiser seeks an immediate response.
ECommunication objectives are the criteria used in the DAGMAR approach to setting advertising goals.