BRA301Xuất hiện trong 1 đề thi
Why should a brand name be familiar and meaningful?
Các lựa chọn
AIt can tap into existing knowledge structures.
BBecause the familiar and meaningful name already exists in memory of customer.
CBecause consumers tend to buy products from brands with familiar and meaningful names
DIt can tap into existing knowledge structures and because the familiar and meaningful name already exists in memory of customer.