BRA301Xuất hiện trong 2 đề thi
Why should a brand name ideally have a clear, understandable and unambiguous pronunciation and meaning?
Các lựa chọn
AReduces the effort consumers have to make to comprehend and process the brand name.
BShort names often facilitate recall because they are easy to encode and store in memory.
CEncourage word-of-mouth exposure that helps build strong memory links
DAll of the above